Sökning: "Allyson Evaldsson"

Hittade 1 uppsats innehållade orden Allyson Evaldsson.

1. 1. KRAV - the missing link between attitude and behaviour

   Kandidat-uppsats, Lunds universitet/Institutionen för tjänstevetenskap

   Författare :Tony Becker; Anna Bengtsson; Allyson Evaldsson; [2005]
   Nyckelord :attitude; consumer behaviour; willingness to pay; income; benefit; organic; krav; Trade; Handel; Business and Economics;

   Sammanfattning : Our objective with this essay is to answer the hypothesis: Which mechanisms influence consumer attitude and behaviour when buying KRAV products? We have achieved this objective by answering the following questions: Who are the consumers who buy KRAV products? Is purchasing behaviour related to socio-demographic factors like age, gender, education or income level? What motivates consumers’ willingness to pay more for organic products? To answer these questions we carried out a quantitative survey at a hypermarket in Helsingborg and found that, although income is of some importance to buying behaviour, it is not the defining factor. What appears to be more crucial than income is the perceived benefit consumers receive when buying KRAV products. LÄS MER