Sökning: "Alma Hamulic"

Hittade 2 uppsatser innehållade orden Alma Hamulic.

  1. 1. How do influencer marketing agencies work with sustainability as intermediaries? : A multiple case study on influencer marketing agencies presented as a strategy

    Magister-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Lovisa Nilsson Eskesen; Alma Hamulic; [2021]
    Nyckelord :Influencer Marketing; Sustainability; Sustainable Marketing; Future of InfluencerMarketing; Intermediaries;

    Sammanfattning : ABSTRACT Level: Master thesis in Business Administration, 15 cr Institution:  School of Business, Society and Engineering, Mälardalen University  Authors: Alma Hamulic & Lovisa Nilsson Eskesen                                              Title: How do influencer marketing agencies work with sustainability as intermediaries? Keywords: Influencer Marketing, Sustainability, Sustainable Marketing, Future of Influencer Marketing, Intermediaries Research question: “How do influencer marketing agencies work and promote sustainability to their influencers?”  Purpose: The authors aim to investigate how the agencies work with the influencers in terms of sustainability, whether the influencer marketing agency has a given strategy for the influencer to communicate sustainably or not. Method: The interpretivist research paradigm was chosen as the most suitable one in this                                           qualitative study. LÄS MER

  3. 2. Branding is not rocket science… it is harder : En kvalitativ studie om hur konsultföretag arbetar med brand equity

    Kandidat-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Författare :Alma Hamulic; Brandon Michael; [2020]
    Nyckelord :Consultancy; brand equity; CBBE Model; Business-to-Business branding;

    Sammanfattning : Research Questions: How do consulting companies work to strengthen the brand's structure?What impact does brand equity and its components have on consulting firms? Purpose: The purpose of this study is to contribute with new knowledge as well as increase the understanding of brand equity and how its components contribute to strengthening the consultancy's brand. The study also aims to explore how companies create competitive advantages in a constantly evolving market. LÄS MER