Sökning: "Alma Pedersen"

Hittade 1 uppsats innehållade orden Alma Pedersen.

  1. 1. Från samarbete till eget varumärke - En experimentell studie om följares reaktioner på influencers reklam på Instagram

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Alma Pedersen; Julia Svan; [2020]
    Nyckelord :Influencer marketing; Influencer; Instagram; Disclosures; Parasocial interaction;

    Sammanfattning : Research within the field of influencer marketing has previously had its focus on follower loyalty and collaborations with generic brands. Recently, there has been a development in the industry where influencers have started to launch their own brands to a greater extent. This study was conducted by a quantitative experiment (n=571). LÄS MER