Sökning: "Alma Pedersen"
Hittade 1 uppsats innehållade orden Alma Pedersen.
1. Från samarbete till eget varumärke - En experimentell studie om följares reaktioner på influencers reklam på Instagram
C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : Research within the field of influencer marketing has previously had its focus on follower loyalty and collaborations with generic brands. Recently, there has been a development in the industry where influencers have started to launch their own brands to a greater extent. This study was conducted by a quantitative experiment (n=571). LÄS MER
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