Sökning: "Almir Kraljic"
Hittade 1 uppsats innehållade orden Almir Kraljic.
1. New Product Development: Idea Evaluation and the Differences between Ideas having High and Low Levels of Innovation. An Investigation in the Swedish Food Industry
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis Purpose: This study has a twofold purpose. First, the authors want to contribute to research on idea evaluation in the fuzzy front end by specifically shedding light on the food industry as this sector differs from other industries (Galizzi & Venturini, 1996; Tidd & Bessant, 2014; Triguero, Córcoles & Cuerva, 2013). LÄS MER
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