Sökning: "Almir Kraljic"

Hittade 1 uppsats innehållade orden Almir Kraljic.

  1. 1. New Product Development: Idea Evaluation and the Differences between Ideas having High and Low Levels of Innovation. An Investigation in the Swedish Food Industry

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Melanie Hetzer; Almir Kraljic; [2016]
    Nyckelord :idea evaluation; evaluation criteria; fuzzy front end; new product development; levels of innovation; radical innovation; really new innovation; incremental innovation; food industry; Business and Economics;

    Sammanfattning : Thesis Purpose: This study has a twofold purpose. First, the authors want to contribute to research on idea evaluation in the fuzzy front end by specifically shedding light on the food industry as this sector differs from other industries (Galizzi & Venturini, 1996; Tidd & Bessant, 2014; Triguero, Córcoles & Cuerva, 2013). LÄS MER