Sökning: "Alvianos Banis"

Hittade 1 uppsats innehållade orden Alvianos Banis.

  1. 1. Political Communication Strategies Applied on Business Organizations

    Master-uppsats, Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Författare :Alvianos Banis; Jonas Johansson; [2018]
    Nyckelord :Political communication; signalling theory; framing theory; servant leadership; impression management; social media.;

    Sammanfattning : The purpose of this paper is to describe the current communication techniques and strategies used by political parties resulting in these parties achieving significant growth, understand the components of those communication techniques in order to isolate the factors attributing to this achieved success and develop a model that can be replicated from a business organization in order to achieve similar beneficial results.The study revealed that there is a clear connection between political parties and business organizations, broadening the research fields of both entities respectively. LÄS MER