Sökning: "Amanda Bergsjö"
Hittade 1 uppsats innehållade orden Amanda Bergsjö.
1. #SPONSORED : En kvalitativ undersökning om sponsrat innehåll på Youtube
Kandidat-uppsats, Luleå tekniska universitet/Institutionen för konst, kommunikation och lärandeSammanfattning : This essay is based on a qualitative interview study with focus groups as a method and examines how sponsored videos from american influencers are received by their audience. Influencers are a new fenomena within the marketing business and therefore it is interesting to examine how this new marketing tactic is received by the viewers. LÄS MER
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