Sökning: "Amanda Bergsjö"

Hittade 1 uppsats innehållade orden Amanda Bergsjö.

  1. 1. #SPONSORED : En kvalitativ undersökning om sponsrat innehåll på Youtube

    Kandidat-uppsats, Luleå tekniska universitet/Institutionen för konst, kommunikation och lärande

    Författare :Amanda Bergsjö; Jenny Stridsman; [2018]
    Nyckelord :Sponsoring; influencer; youtube; audience; makeup; advertising; qualitative focus group interview; opinion leaders; Sponsring; influencer; youtube; publik; makeup; reklam; kvalitativ fokusgruppsintervju; opinionsledare;

    Sammanfattning : This essay is based on a qualitative interview study with focus groups as a method and examines how sponsored videos from american influencers are received by their audience. Influencers are a new fenomena within the marketing business and therefore it is interesting to examine how this new marketing tactic is received by the viewers. LÄS MER