Sökning: "Amanda Elg"
Hittade 2 uppsatser innehållade orden Amanda Elg.
1. SHAPE ME UP! : A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand.
Magister-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : Title Shape me up! – A study of how leaders in the Swedish financial sector can use their personal brand to shape the corporate brand Course Master Thesis (60 credits) in Business Administration; Strategic Management and Leadership, International Marketing Authors Amanda Elg and My Engdahl Supervisors Maya Hoveskog and Ingemar Wictor Keywords Leadership, personal brand, corporate brand Problem formulation ”How can a leader in the Swedish financial sector use the personal brand to shape the corporate brand?” Purpose The aim of this study is to describe the importance of the leader’s personal brand within the Swedish financial sector. Further, this study aims to explore how the personal brand of a leader can contribute to shape the corporate brand from an internal perspective, in aspects such as organisational culture and visions. LÄS MER
2. Svenska ledare - Kanon eller kalkon? : Svenska ledare i den internationella miljön och dess påverkan
Kandidat-uppsats, Sektionen för ekonomi och teknik (SET)Sammanfattning : AbstractTitle:Course:Authors: Advisor: Keywords: Problem formulation:Purpose:Target Group:Theoretical perspectives: Methodology: ResultSwedish leaders abroad – A qualitative study about culture ́s influence on Swedish leadersBachelor dissertation - Business Administration, LeadershipAmanda Elg and Carl-Johan SaltarskiIngemar WictorLeadership, culture, impact and adjustmentHow can Swedish leaders in multinational companies adjust their leadership to the national culture?The aim of our study is to investigate whether Swedish managers are affected by the differences in national culture that exists between Sweden and the country that they operate in. We want to explore if they adapt their leadership to the culture. LÄS MER
