Sökning: "Amanda Kälvehed"

Hittade 1 uppsats innehållade orden Amanda Kälvehed.

  1. 1. Perception of advertising strategies : -a qualitative study comparing Generation X and Generation Y

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sandra Karlsson; Amanda Kälvehed; Malin Sköld; [2014]
    Nyckelord :ambient advertising; traditional advertising; Generation X; Generation Y; perception; visual perception; Sweden.;

    Sammanfattning : Advertising is a major part of the communication between companies and consumers. It is supposed to create awareness and attention toward the aimed target group. For an advertisement to get the right response it is important for companies to create and uphold a relationship with their consumers. LÄS MER