Sökning: "Amanda Kristofersson"

Hittade 2 uppsatser innehållade orden Amanda Kristofersson.

  1. 1. Sowing the Right Seeds & Harvesting Digital Transformation : A case study of drivers and barriers to digital transformation in the forestry industry

    Master-uppsats, Umeå universitet/Institutionen för informatik

    Författare :Amanda Kristofersson; Malaika Torto; [2021]
    Nyckelord :Digital transformation; digitalization; traditional industries; forestry industry; barriers; drivers.;

    Sammanfattning : Digital transformation (DT) continuously reshapes and disrupts industries organizations operate in. Although the rising phenomenon is increasingly being investigated by academia, the factors influencing the adoption of DT in pre-digital and traditional industries are sufficiently unexplored. LÄS MER

  2. 2. Att kommunicera en kommunikatör : Vad är en strategisk kommunikatör och vad förväntas av yrkesrollen?

    M1-uppsats, Umeå universitet/Institutionen för kultur- och medievetenskaper

    Författare :Amanda Kristofersson; Elina Flink; [2019]
    Nyckelord :Strategic communication; communication; competencies; complexity theory; organizational communication;

    Sammanfattning : This study aims to examine what competencies are expected from a strategiccommunicator 2019, as well as how education and the work field is cooperating.Expectations on competencies regarding the strategic communication profession and thecooperation between education and work field is analyzed based upon empirical data. LÄS MER