Sökning: "Amanda Lärkert"

Hittade 1 uppsats innehållade orden Amanda Lärkert.

  1. 1. Is personalization always better? A Quantitative study of personalization in e-mail advertising.

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Arash Alidoost; Amanda Lärkert; [2011]
    Nyckelord :Personalization; E-mail advertising; Reactance; Involvement; Attitudes;

    Sammanfattning : The new interactive web provides opportunities for companies to use personalization on a much broader scale than previously. Consumers are also benefiting from a more individualized marketing where the offers can be tailored to their specific preferences and sent to them directly through e-mail. LÄS MER