Sökning: "Amanda Lärkert"
Hittade 1 uppsats innehållade orden Amanda Lärkert.
1. Is personalization always better? A Quantitative study of personalization in e-mail advertising.
D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiSammanfattning : The new interactive web provides opportunities for companies to use personalization on a much broader scale than previously. Consumers are also benefiting from a more individualized marketing where the offers can be tailored to their specific preferences and sent to them directly through e-mail. LÄS MER
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