Sökning: "Amanda Rognsvåg"

Hittade 2 uppsatser innehållade orden Amanda Rognsvåg.

  1. 1. Undressing the Swedish Fashion Renting Market : A mixed method study about understanding a young market

    Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Författare :Elsa Bjelkenäs; Amanda Rognsvåg; [2022]
    Nyckelord :Fashion; Renting; Collaborative Consumption; Sustainability; Mixed Method; Swedish Fashion Market;

    Sammanfattning : There is little research covering the Swedish fashion renting market (SFRM), regarding which companies operate on the market, what they communicate or how the market is connected to the environmental perspective. The purpose of this study is to outline the SFRM, as well as to analyse brand communication through Instagram and how the media present the SFRM. LÄS MER

  2. 2. Design för alla? En kvalitativ studie av modets påstådda demokratisering och konsumenters upplevda symboliska värde av H&Ms designsamarbeten.

    Kandidat-uppsats, Lunds universitet/Avdelningen för modevetenskap

    Författare :Amanda Rognsvåg; Linda Finell; [2019]
    Nyckelord :H M; designer; consumer; collaboration; symbolic value; market; democratization konsument; samarbete; symboliskt värde; marknad; demokratisering; Cultural Sciences;

    Sammanfattning : The aim of this bachelor thesis is to examine consumers’ perceived symbolic value of H&M’s designer collaborations and if they consider the concept as a democratization of fashion. These collaborations are a part of a bigger and more complex development of the fashion industry. LÄS MER