Sökning: "Amanda Stedt"

Hittade 3 uppsatser innehållade orden Amanda Stedt.

  1. 1. Internal branding : Within a Swedish non-profit organization

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Lisa Diep; Amanda Stedt; [2015]
    Nyckelord :internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; non-profit organizations;

    Sammanfattning : The aid sector has receive a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. LÄS MER

  2. 2. Internal branding : Within a Swedish non-profit organization

    Magister-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Lisa Diep; Amanda Stedt; [2015]
    Nyckelord :internal brand; brand attitude; internal brand communication; external brand communication; training; brand leadership; work environment; and non-profit organizations;

    Sammanfattning : The aid sector has received a lot of attention the recent years whereas the public has recognized the societal situation in developing countries. As many people has become more generous with their donations, an increasing number of non-profit organizations (NPO) has emerged which has created a competitive environment in the non-profit sector. LÄS MER

  3. 3. In HOs we trust : how crises affect brand image and trustworthiness in humanitarian organizations

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle; Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :Lisa Diep; Amanda Stedt; [2014]
    Nyckelord :brand image; trustworthiness; non-profit; humanitarian organization; crisis management;

    Sammanfattning : During the past five years the Red Cross has been involved in two different internal crises. All of them can be related to trustworthiness and brand image. LÄS MER