Sökning: "Amanda Utbys Nerac"

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  1. 1. I Would Not Buy From That Brand! : A Comparative Study of Generation X, Y, and Z’s Brand Avoidance Behaviours Towards Fast Fashion Brands

    Master-uppsats, Jönköping University/Internationella Handelshögskolan

    Författare :Amanda Utbys Nerac; Veera Niemi; [2021]
    Nyckelord :Generation X; Generation Y; Generation Z; Fast Fashion; Fast Fashion Brands; Anti-Consumption; Brand Avoidance;

    Sammanfattning : Background: Several fast fashion brands have been criticised regarding their business practices, with poor working conditions in developing countries and use of toxic chemicals. Subsequently, many consumers have turned to anti-consumption practices such as brand avoidance to distance themselves from various fast fashion brands. LÄS MER