Sökning: "Amanda Utbys Nerac"
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1. I Would Not Buy From That Brand! : A Comparative Study of Generation X, Y, and Z’s Brand Avoidance Behaviours Towards Fast Fashion Brands
Master-uppsats, Jönköping University/Internationella HandelshögskolanSammanfattning : Background: Several fast fashion brands have been criticised regarding their business practices, with poor working conditions in developing countries and use of toxic chemicals. Subsequently, many consumers have turned to anti-consumption practices such as brand avoidance to distance themselves from various fast fashion brands. LÄS MER
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