Sökning: "Amanda Utbys"

Hittade 2 uppsatser innehållade orden Amanda Utbys.

1. 1. I Would Not Buy From That Brand! : A Comparative Study of Generation X, Y, and Z’s Brand Avoidance Behaviours Towards Fast Fashion Brands

   Master-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Amanda Utbys Nerac; Veera Niemi; [2021]
   Nyckelord :Generation X; Generation Y; Generation Z; Fast Fashion; Fast Fashion Brands; Anti-Consumption; Brand Avoidance;

   Sammanfattning : Background: Several fast fashion brands have been criticised regarding their business practices, with poor working conditions in developing countries and use of toxic chemicals. Subsequently, many consumers have turned to anti-consumption practices such as brand avoidance to distance themselves from various fast fashion brands. LÄS MER

3. 2. There is money at the Bottom of the Pyramid : Exploring critical business activities in a Sustainable Business Model at the Bottom of the Pyramid

   Kandidat-uppsats, Jönköping University/IHH, Företagsekonomi

   Författare :Gloria Awortwe; Amanda Utbys; Yuting Zou; [2020]
   Nyckelord :Business Models; Sustainable Business Model; Bottom of the Pyramid; Business Activities;

   Sammanfattning : .... LÄS MER