Sökning: "Amanda Wissinger"
Hittade 1 uppsats innehållade orden Amanda Wissinger.
1. How a fashion company can create higher brand equity - the importance of using social media
Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : Purpose - With the social media's emergence in recent times, the main purpose of this study is to generate knowledge about social media communication’s impact on consumer-based brand equity, in terms of firm-created and user-generated social media communication. In order to make this possible, knowledge about customer’s perception about a specific brand is required. LÄS MER
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