Sökning: "Amanda Wissinger"

Hittade 1 uppsats innehållade orden Amanda Wissinger.

  1. 1. How a fashion company can create higher brand equity - the importance of using social media

    Uppsats för yrkesexamina på avancerad nivå, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Evelina Söderberg; Amanda Wissinger; [2014]
    Nyckelord :Brand equity; strong brands; social media; social media strategy; firm-created social media communication; user-generated social media communication;

    Sammanfattning : Purpose - With the social media's emergence in recent times, the main purpose of this study is to generate knowledge about social media communication’s impact on consumer-based brand equity, in terms of firm-created and user-generated social media communication. In order to make this possible, knowledge about customer’s perception about a specific brand is required. LÄS MER