Sökning: "Amanuel Asmelash"

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  1. 1. What we want to see? The Instagram photo in business

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :YuFei Zhu; Amanuel Asmelash; Jonas Lilieholm; [2018]
    Nyckelord :Relationship marketing; Social media platform; Instagram; photographic; Image type; Color; visual composition; emotion expression; deductive research; qualitative research; Coding;

    Sammanfattning : The authors of this study want to build a classification model which can help researchers and marketers to evaluate what kind of characteristics that photo online especially on Instagram can attract more attention. The process of this case of study can be divided into two steps. LÄS MER