Sökning: "Amara Aldebe"
Hittade 2 uppsatser innehållade orden Amara Aldebe.
1. The influence of third-party online reviews on consumers’ online purchase intention for skincare
Magister-uppsats, Mälardalens universitet/Akademin för ekonomi, samhälle och teknik; Mälardalens universitetSammanfattning : This study aims to gain a deeper understanding and knowledge about the influence in which third-party online reviews have on consumers’ online purchase intention for skincare products during the implemented restrictions during COVID-19. The study is conducted using a quantitative research method by distributing an online questionnaire. LÄS MER
2. The influence of guerrilla marketing on consumers’ purchasing behavior
M1-uppsats, Mälardalens högskola/Akademin för ekonomi, samhälle och teknikSammanfattning : Date: 2021/01/21 Level: Bachelor thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Amara Aldebe, Ismael El Rharbaoui. Zeinab Al Fattal Title: The influence of guerrilla marketing on purchasing behavior Tutor: Leanne Johnstone Keywords: guerrilla marketing, consumers’ behavior, purchasing behavior, marketing communication, brand image, WoM Researchquestion: How does guerrilla marketing influence consumers purchasing behavior? Purpose: To examine the effect of guerrilla marketing on purchasing behavior Method: Qualitative research technique Conclusion: The impact of guerrilla marketing on purchasing behavior mainly dependson the brand image and how innovative the guerrilla campaign is . LÄS MER