Sökning: "Amarnath Nagula"

Hittade 1 uppsats innehållade orden Amarnath Nagula.

  1. 1. Obstacles in transitioning towards omnichannel retailing : A dynamic capability perspective

    Master-uppsats, Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik; Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Författare :Jiawei Liu; Amarnath Nagula; [2020]
    Nyckelord :Omnichannel retailing; Dynamic capability; Small retailers;

    Sammanfattning : Purpose: In the past two decades, shopping online has grown at a rapid pace, and it had a significant impact on every player in the retail industry from a small retailer to large retail chains. The retailers were forced to redefine the way they operate by managing various channels to reach their consumers. LÄS MER