Sökning: "Ambassadors"

Visar resultat 6 - 10 av 123 uppsatser innehållade ordet Ambassadors.

1. 6. Incorporating Sustainability into Organizational Culture: An Exploration of Challenges and Solutions in the Swedish Banking Sector

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Anila Birinxhiku; Melina Hägerö; [2023]
   Nyckelord :Sustainability; Organizational culture; Change management; Challenges; Solutions; Swedish banking sector; Social Sciences; Business and Economics;

   Sammanfattning : Sustainability has emerged as a critical aspect of business operations globally, encompassing environmental impact, social responsibility, and governance factors. With its ability to allocate financial resources, the banking sector plays a unique role in achieving global sustainability goals. LÄS MER

3. 7. #Digital_Diplomati - En fallstudie av den svenska diplomati-verksamheten i Egypten på sociala medier

   Kandidat-uppsats, Lunds universitet/Statsvetenskapliga institutionen

   Författare :Berdis El-Henaidy; [2023]
   Nyckelord :digital diplomati; sociala medier; ny offentlig diplomati; ambassadör; ambassad; mjuk makt; Law and Political Science;

   Sammanfattning : This paper is a case study of the Swedish digital diplomacy activities in Egypt on social media. The author investigates how we can understand the purpose of the digital diplomacy carried out by the Swedish embassy and the ambassador in Egypt, by studying its content on the social media Facebook, Instagram and Twitter. LÄS MER

4. 8. External Digital Communication of Employer Branding Inclusivity : A Multiple Case Study:CGI Inc., Nexer Group & Toxic Interactive Solutions

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Ebrahim Al-Sharif; [2023]
   Nyckelord :Employer branding EB ; diversity branding; inclusion branding; employer of choice EOC ; external digital communication; information technology IT ; Arbetsgivarvarumärke; mångfaldsvarumärke; inkluderingsvarumärke; föredragen arbetsgivare; extern digital kommunikation; informationsteknologi IT ;

   Sammanfattning : Background: To win the “war for talent” and recruit highly skilled candidates, employers need to distinguish themselves from their competitors by securing employer-of-choice (EOC) status. In competitive industries such as information technology (IT), companies focus on shaping unique employer branding (EB) strategies to help find or retain top talent and the indispensable edge or advantages that come along with them. LÄS MER

5. 9. A Case Study of Strategic Utilization of Brand Ambassadors, Storytelling and Framing Techniques in Cancerfondens's Campaign: Rosa Bandet 2022

   Kandidat-uppsats, Lunds universitet/Institutionen för strategisk kommunikation

   Författare :Jenny Larsen; Astrid Johansson; [2023]
   Nyckelord :NPO; non-profit organization; framing; storytelling; brand ambassadors; Rosa Bandet; marketing strategy; strategic communication; online campaign; Social Sciences;

   Sammanfattning : This thesis examines the strategic utilization of brand ambassadors, storytelling, and framing techniques by the nonprofit organization Cancerfonden’s campaign Rosa Bandet 2022. The study highlights the importance of understanding these techniques combined to further deepen the knowledge in the field of Strategic Communication. LÄS MER

7. 10. The Brand Creation of an International Football Club

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Alexander Kokko; Johan Otterhed Bolin; Antoni Kaso; [2023]
   Nyckelord :Brand Creation; Football Club; Club Ownership; Sports Branding; Brand Identity; Corporate Brand Identity Matrix; Business and Economics;

   Sammanfattning : Purpose - The purpose of this paper is to investigate and analyze the brand creation process employed by international football clubs in relation to their brand identity. Methodology - The methodology for this paper utilizes a qualitative research approach with a multiple case study of four different football clubs, in support of a literature review, and with a proposed theoretical brand identity framework applied to the cases. LÄS MER