Sökning: "Ambient marketing"

Visar resultat 1 - 5 av 11 uppsatser innehållade orden Ambient marketing.

  1. 1. Stävan efter känslan : Ökad upplevelseekonomi genom interaktiva & fysiska omgivningsdimensioner i servicelanskapet

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Claire Schlichter; Malin Lind; [2020]
    Nyckelord :Servicescape; experience economy; physical environment dimensions; interactive environmental dimensions; sensory marketing; lifestyle hotels; emotional reactions; Servicelandskap; upplevelseekonomi; fysiska omgivningsdimensioner; interaktiva omgivningsdimensioner; sinnesmarknadsföring; livsstilshotell; emotionella reaktioner;

    Sammanfattning : Vikten av de fysiska och interaktiva omgivningsdimensionerna i servicelandskapet på livsstilshotell har omvärderats. Bakgrunden till detta beror på det pågående skifte som fortgått under en längre tid av den varudominanta logiken till den servicedominanta logiken. LÄS MER

  3. 2. Retail In-store Design and Sensory Cues

    Magister-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

    Författare :Jingjing Wu; Yuyu Wang; [2017]
    Nyckelord :;

    Sammanfattning : Female consumers are powerful purchasers; sensory marketing is regarded as an effective marketing strategy to reach female consumer group. The sensory cues in the cosmetic retail environment can be considered as: layout and lighting effect, the ambient scents diffused, the music playing, and the opportunity to test the cosmetic products. LÄS MER

  4. 3. Skillnader mellan mäns och kvinnors attityder till företags användande av doftmarknadsföring

    Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Josefine Persson; Emelie Hansson; [2016]
    Nyckelord :scent perception; attitudes; Key words: Scent marketing; Business and Economics;

    Sammanfattning : Purpose: Based on excisting theories within marketing and psychology research investigate how scent marketing can affect customers and whether attitudes towards an ambient scent differ between men and women. Methodology: A quantitative study has been conducted with its starting point in positivism. LÄS MER

  5. 4. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality

    Master-uppsats, Karlstads universitet/Handelshögskolan

    Författare :Lina Thuvander; Andréas Fredriksson; [2015]
    Nyckelord :Gender; Congruent; Incongruent; Ambient scent; Atmospherics; Consumer behavior; Quality perception; Store environment;

    Sammanfattning : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. LÄS MER

  7. 5. Guerrilla Marketing : Eye catching activities online

    Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

    Författare :Robert Munkhammar; Ellen Andersson; Johan Gustafsson; [2014]
    Nyckelord :Online marketing; Guerrilla marketing; Ambient marketing; Ambush marketing; Viral marketing; The Millennials;

    Sammanfattning : Previous studies already have shown high internet involvement by the Millennials, this study confirms that since the results show that the average person spend over 20% of their time awake being online. Theories also say that the attention of the Millennials is hard to get and when this study gave the results of the Millennials not showing any general interest towards online marketing they were confirmed. LÄS MER