Sökning: "Ambient scent"
Hittade 5 uppsatser innehållade orden Ambient scent.
1. Skillnader mellan mäns och kvinnors attityder till företags användande av doftmarknadsföring
Kandidat-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose: Based on excisting theories within marketing and psychology research investigate how scent marketing can affect customers and whether attitudes towards an ambient scent differ between men and women. Methodology: A quantitative study has been conducted with its starting point in positivism. LÄS MER
2. Gender (In)Congruent Ambient Scent : -The Effect on Consumer Purchasing Behavior and Perceived Quality
Master-uppsats, Karlstads universitet/HandelshögskolanSammanfattning : The whole of emotional and behavioral responses of customers does not only rely on the tangible product/service. It is found in past research that odors have the ability to evoke memories, events and emotions among customers. LÄS MER
3. The Influence of Store Atmosphere on Shoppers’ Impulse Purchasing Behavior
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Background The forms of retailing can be divided into store retailing and non-store retailing. It is necessary for retailers who base their business in the fixed locations to conduct in-store marketing in the physical environment to enhance sales performance. LÄS MER
4. Den dolda marknadsföringen : -En kvantitativ studie om ambienta dofters inverkan på kunders beteende i en klädbutik.
Kandidat-uppsats, Institutionen för marknadsföring (MF)Sammanfattning : Context: Congruent ambient scents are not used extensively in marketing and there is only some research in this area within the Swedish retail. Moreover, there are not many studies that show how ambient scents influence customer behavior in a Swedish clothing store. LÄS MER
5. Branding in the air : A study about the impact of sensory marketing
Kandidat-uppsats, IHH, EMM (Entrepreneurskap, Marknadsföring, Management)Sammanfattning : Background: Previously, marketing has focused on audiovisual stimulus but as a result from the information overload of the modern society, companies find it harder to differentiate from the competitors through the traditional marketing channels. Consumers of today tend to take functional attributes for granted and seek for an emotional involvement in the purchasing process. LÄS MER