Sökning: "Ambush Marketing"
Visar resultat 1 - 5 av 8 uppsatser innehållade orden Ambush Marketing.
1. Ambush Branding: A reconceptualization of ambush marketing from the ambusher’s perspective
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Thesis purpose: The purpose is to explore ambush marketing by reconceptualizing the phenomenon from the ambusher’s perspective in the context of mega sports events. Methodology: This study conducted a relativist ontology and a constructionist epistemology to allow for the most relevant interpretations of the empirical data. LÄS MER
2. OS i missbruk av dominerande ställning - En konkurrensrättslig analys av SOK:s riktlinjer beträffande marknadsföring under den olympiska perioden
Uppsats för yrkesexamina på avancerad nivå, Lunds universitet/Juridiska institutionen; Lunds universitet/Juridiska fakultetenSammanfattning : The Swedish Olympic Committee's (SOC) guidelines ”Olympic properties and marketing – Information to Federations (NFs), athletes and coaches before the Tokyo 2020 OG” regulates the commercial opportunities for athletes, NFs and non-Olympic partners during and in connection with the 2020 Summer Olympics in Tokyo. The guidelines are issued in accordance with bye-law 3 to Rule 40 of the Olympic Charter and The International Olympic Committee's (IOC) general principles for marketing activities, and particularly restrict Swedish athletes’ generic commercial activities (i. LÄS MER
3. Attitudes towards the (UN)official sponsor : ‘Cultural factors' impact on consumers' attitudes towards ambush marketing
Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : Ambush marketing has recently become a large problem for event owners and official sponsors. One of the main focuses, in the field of ambush marketing, has been about consumers' attitudes towards ambush marketing. However, the research field has a gap in what affects consumers’ attitudes. LÄS MER
4. Ambush Marketing From a Swedish Consumer Perspective : Spectators and Fanatics Opinion Towards companies' ´Free Riding´Strategy
Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : Wherever we go, marketing is all around us. Sport events are no exception. Sport events have during the last years become a platform and a communication tool for marketing companies. The major reason for the increasing attraction of sport games is because of its’ enormously attraction of audience. LÄS MER
5. Guerrilla Marketing : Eye catching activities online
Kandidat-uppsats, Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)Sammanfattning : Previous studies already have shown high internet involvement by the Millennials, this study confirms that since the results show that the average person spend over 20% of their time awake being online. Theories also say that the attention of the Millennials is hard to get and when this study gave the results of the Millennials not showing any general interest towards online marketing they were confirmed. LÄS MER