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1. The Process of Adapting the Employer Brand to Attract the Right Employees : A Case Study of How SEB Uses Employer Branding to Go Digital
Master-uppsats, Uppsala universitet/Företagsekonomiska institutionenSammanfattning : Companies within the banking industry are facing the challenge to attract new competences in order to react to the forces of digitization. This paper examines how employer branding is used as a tool to achieve this through appealing to a broader target group. It also identifies problems that can arise in this process. LÄS MER
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