Sökning: "Amela gerzic"

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  1. 1. Content creation activities related to content marketing through social media. : A qualitative study in a B2B context

    M1-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Andrei Abou Osman; Amela Gerzic; [2017]
    Nyckelord :content marketing; content creation; social media; social media platforms; content creation process; marketing; communication;

    Sammanfattning : Background: Companies have lately been engaging their business activities onto social mediaand its platforms. They are taking advantage of the opportunities provided by social media and they are starting to realize the importance of content marketing. Problem Discussion: Content marketing has been researched previously research. LÄS MER