Sökning: "Amelia Nablsi"

Hittade 2 uppsatser innehållade orden Amelia Nablsi.

1. 1. "Old-School" is now too cool! : Exploring motivations for attending a LAN from a U&G perspective

   Magister-uppsats, Jönköping University/Internationella Handelshögskolan

   Författare :Kamelia Bankova; Amelia Nablsi; [2022]
   Nyckelord :Esports; Video Games; Gamers; LAN; Uses and Gratification Theory; UGT;

   Sammanfattning : Background: LANs are popular due to the unique social features where gamers share the samepassion, meet, and compete with like-minded gamers. Further, a LAN forms new and unexploredfeelings and impressions for gamers; therefore, it should be further explored. LÄS MER

3. 2. What Makes You E-loyal? : A descriptive study on how customers form e-loyalty online.

   Kandidat-uppsats, Linnéuniversitetet/Ekonomihögskolan, ELNU; Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Amelia Nablsi; Swapnajit Saha; [2021]
   Nyckelord :E-loyalty; e-satisfaction; e-trust; e-commerce; e-retail; e-tail quality;

   Sammanfattning : With the technology and internet development, customers are moving towards online shopping, which made the new phenomena of e-loyalty emerge out of traditional loyalty. The literature on e-loyalty has been reviewed, and the most influential antecedents to e-loyalty formation were studied in this research, e-satisfaction, and e-trust. LÄS MER