Sökning: "Amelie Sjöberg"

Hittade 2 uppsatser innehållade orden Amelie Sjöberg.

  1. 1. Product Innovation and the Effects of CRM usage : a Quantitative study

    Magister-uppsats, Ekonomihögskolan, ELNU; Institutionen för marknadsföring (MF)

    Författare :Amelie Sjöberg; Christopher Wallgren; [2013]
    Nyckelord :CRM; Customer relationship management; information sharing; customer involvement; long-term partnership; product innovation;

    Sammanfattning : Authors: Sjöberg, Amelie 880410 Wallgren, Christopher 890131   Background: Due to the current competitive climate, it is of major importance for firms to distinguish and differentiate their products compared to the competitors. To achieve that, the firms need to offer a product that the customers want. LÄS MER

  3. 2. A quantitative study of the attitudes towards loyalty programs among students

    Kandidat-uppsats, Ekonomihögskolan, ELNU

    Författare :Daniel Svensson; Amelie Sjöberg; [2012]
    Nyckelord :Attitude; Loyalty program; Frequency; Segmentation; Offerings; ICA;

    Sammanfattning : Title: A quantitative study of the attitudes towards loyalty programs among students   Course/ course code: 2FE16E – Independent degree project of the marketing program with integrated method, 30 hp   Authors: Sjöberg, Amelie 880410; Svensson, Daniel 890329   Background: In today’s global market, companies strive to gain a competitive position and attract as many customers as possible. One of the most important factors within the retail industry is customer loyalty. LÄS MER