Sökning: "Amir Hukic"

Hittade 2 uppsatser innehållade orden Amir Hukic.

1. 1. From Minutes to Millions: Explaining the Link Between Time Scarcity and the Addicts of Microtransactions : A Quantitative Study

   Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Författare :Sebastian Dietrichsteiner; Amir Hukic; [2023]
   Nyckelord :Randomized virtual cosmetics; Definite virtual cosmetics; Limited Time Scarcity; Purchase Intention; Theory of Planned Behaviour; Addictive Factors; Microtransactions; Gaming Industry; Gambling;

   Sammanfattning : Microtransactions is a relatively new concept within the gaming industry witha very large monetary value for businesses. Companies utilize persuasivedesign strategies such as time-based scarcity in order to incentivize players tospend money on microtransactions which in turn creates addiction towardsmicrotransactions. LÄS MER

3. 2. The Effect of Corporate Social Responsibility (CSR) on Customer Loyalty : A Quantitative Study

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Författare :Edwin Föjerstam; Amir Hukic; Märta Ögren Kull; [2022]
   Nyckelord :CSR; Corporate Social Responsibility; Customer Loyalty;

   Sammanfattning : Corporate social responsibility is a broad business model, that encourages companies to be transparent concerning their environmental, ethical, philanthropic and economical aims. The purpose of this thesis is to explain if efforts within these areas could eventually lead to customer loyalty. LÄS MER