Sökning: "Amir Javanmashmool"
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1. Brand Value Creation Through Stakeholders
Magister-uppsats, Blekinge Tekniska Högskola/Sektionen för managementSammanfattning : In this modern era of marketing, brand management is the widely discussed topic and has proved its importance in the 21st century. In the past, brand value was mainly associated with the customers only. However, recent researchers identified its importance into non- customer areas. LÄS MER
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