Sökning: "Amir Nawaz"

Hittade 1 uppsats innehållade orden Amir Nawaz.

1. 1. The Perceiced Impact of Business Intelligence Tools on Marketing Success

   Magister-uppsats, Högskolan i Skövde/Institutionen för informationsteknologi

   Författare :Amir Nawaz; [2015]
   Nyckelord :Decision Support Systems; Business intelligence; Marketing Performance; Strategic Planning; Organizational Support; Knowledge Management; Technological Innovation; Qualitative and quantitative study;

   Sammanfattning : Purpose:  The purpose of this study is to analyze the perceived impact of business intelligence tools on marketing success. Methodology:  This research has conducted based on a literature study in the field business intelligence and pharmaceutical industry marketing. LÄS MER