Sökning: "An Exploration of Consumers’ Experiences"

Visar resultat 1 - 5 av 8 uppsatser innehållade orden An Exploration of Consumers’ Experiences.

1. 1. Swipe to buy? : Examining the influence of Instagram and TikTok onmillennials fast fashion purchases

   Kandidat-uppsats, Stockholms universitet/Företagsekonomiska institutionen

   Författare :Yahya Qayyum; Omar Wattar; Faisal Aljalab; [2024]
   Nyckelord :User-Generated Content; Millennials; Fast Fashion Industry; Ultra fast fashion; Digital Marketing; Consumer Behavior; Instagram; TikTok; Qualitative Research; Social Influence Theory; Buying Behavior Theory.;

   Sammanfattning : This thesis explores the influence of User-Generated Content (UGC) on the purchasingdecisions of millennials in the fast fashion industry, particularly through the platformsInstagram and TikTok. The research delves into the transformation from offline to onlinemarketing within the fast fashion sector, examining both fast-fashion and ultra-fast fashion tounderstand UGC's impact on consumer behavior, including environmental and ethicalconcerns. LÄS MER

3. 2. Navigering i bedrägeriernas labyrint : En undersökning av användares upplevelser av dark patterns i gränssnittsdesign

   Kandidat-uppsats, Högskolan i Borås/Akademin för bibliotek, information, pedagogik och IT

   Författare :Sara Biverstedt; Maja Gagner; [2023]
   Nyckelord :dark patterns; interface interference; gränssnittsdesign; användarupplevelse; persuasive design; användbarhet; informationsarkitektur;

   Sammanfattning : As consumers increasingly use subscription-based services, there is a rising tendency to discontinue a service to try others, due to a larger variety of options available. This incentive has prompted the widespread use of dark patterns by companies aiming to make the termination of their services more difficult for users by creating overly complicated cancellation processes. LÄS MER

4. 3. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andi Nur Haeriah; Chiara Jutz; [2023]
   Nyckelord :Digital Transformation; Fast Fashion Brand; Phygital Retail; Customer-Based Brand Equity.; Business and Economics;

   Sammanfattning : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. LÄS MER

5. 4. Humor as a Social Media Strategy : A mixed-methods research on humor, its types, contingencies, and favorability

   Master-uppsats, Jönköping University

   Författare :Annika Romell; Rebecca Segedi; [2022]
   Nyckelord :;

   Sammanfattning : Abstract Problem: The social media era has forced brands and businesses to adapt to their shifting role with consumers. The interactive nature of platforms and the new social language has presented businesses and brands with new capabilities. LÄS MER

7. 5. How the Corona Pandemic Made us Nostalgic for the Immediate Past: An Exploration of Nostalgia during the Corona Pandemic

   Master-uppsats, Göteborgs universitet/Graduate School

   Författare :Gustav Enström; Axel Klofsten; [2021-07-01]
   Nyckelord :Rationalisation; disenchantment; nostalgia; Corona pandemic; consumption experiences; immediate nostalgia;

   Sammanfattning : This article explores and illustrates the rationalising and disenchanting effects of the Corona pandemic and their manifestations in nostalgia. We find that previous research has not addressed the way in which consumers long for the past the way they do during the pandemic. LÄS MER