Sökning: "Ana Daniels"

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  1. 1. Social Media Analytics - Factors affecting business and IT alignment of Social Media Analytics in organizations

    Magister-uppsats, Lunds universitet/Institutionen för informatik

    Författare :Fredrik Daniels; Johan Friborg; [2016]
    Nyckelord :Business and IT Alignment; Strategic Alignment Model; Strategic Alignment Maturity Model; Social Media Analytics; Technology and Engineering;

    Sammanfattning : Social Media Analytic (SMA) is an emerging trend driven by practitioners to access and ana-lyze the increased volumes of user-generated content. The utilization of SMA provides organ-izations with the potential to improve customer insights, digital presence and foster customer relationships. LÄS MER