Sökning: "Ana Guerra"

Hittade 2 uppsatser innehållade orden Ana Guerra.

1. 1. Millennial Consumption Values in Artificial Intelligence : An exploratory study of millennial consumer values in artificial intelligence

   Magister-uppsats, Högskolan i Jönköping/Internationella Handelshögskolan

   Författare :Ana Guerra; [2018]
   Nyckelord :artificial intelligence; AI; consumption values; consumer behavior; millennials; millennial consumption values; future; epistemic; conditional; functional; social; emotional; theory of consumption values;

   Sammanfattning : Artificial intelligence is rapidly progressing and could be the next technological revolution we see. The idea of AI is no longer farfetched and is becoming more present; individuals are showing a very diverse set of opinions regarding AI. We are currently being the first generation of people to be introduced to AI assets. LÄS MER

3. 2. The Influence of Reviewers on Millennial Consumers

   Kandidat-uppsats, Högskolan i Jönköping/IHH, Företagsekonomi

   Författare :Emma Svantesdotter; Hoa Mai Tran; Ana Guerra; [2017]
   Nyckelord :millennials; electronic word-of-mouth;

   Sammanfattning : Background: The digital world of today alters the way consumers search, communicate, and perceive information significantly. Specifically, the traditional word-of-mouth, which refers to the exchange of information between consumers about products and brand, has become digitalized. LÄS MER