Sökning: "Ana susic"

Hittade 2 uppsatser innehållade orden Ana susic.

1. 1. C(GA):ing Through The Channel

   D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Stina Göransson; Ana Susic; [2016]
   Nyckelord :Consumer-generated advertising; Media Context; Paid Media; Owned Media; Earned Media;

   Sammanfattning : Brands increasingly involve their consumers as creators of marketing activities. A popular approach has been to invite consumers to create advertising content via ad contests - where the outcome has been referred to as consumer-generated advertising. LÄS MER

3. 2. Plain packaging on energy drinks - A quantitative study examining the effects of generic packaging of energy drinks on consumer attitudes and perceptions

   C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Författare :Ana Susic; Nikki Seretis; [2014]
   Nyckelord :Brand communication; Graphical components; Energy drinks; Packaging and design; Plain packaging;

   Sammanfattning : In today's society, children and young adults are frequently the subjects of marketing attempts to promote products and brands, even those of documented risk to the consumers' health. Marketers are aware of the importance of branding and product packaging, concepts linked to the products success, and thus, for the rapidly expanding market of energy drinks, packaging is used as a vehicle for brand communication. LÄS MER