Sökning: "Anastasia Björk"

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  1. 1. Rise of a Global Start-Up : A Study of the Internationalization Process of a Born Global Firm

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Julia Zolobova; Helena Björk; Anastasia Sysoeva; [2011]
    Nyckelord :Internationalization Process; Born Global; Product Life Cycle;

    Sammanfattning : Purpose This study explores the internationalization pathway of the Born Global, The Company, when entering the Mexican market. Background Companies have recently started realizing the importance of “being green” for their customers. LÄS MER