Sökning: "Anastasia Savchenko"
Hittade 1 uppsats innehållade orden Anastasia Savchenko.
1. Mobile marketing strategy development in China, Japan and South Korea : An Apple App Store example
Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)Sammanfattning : The purpose of this master thesis is to test an individual influence of separate factors on a mobile software development company’s position in a rating of Top Grossing applications in Asian countries, explain how these factors could be interpreted from a modified 4P framework perspective and understand how a mobile developer can adjust its strategy based on the identified factors. The research is based on a ranking data of 90 finance management applications for iPhone on the App Store of China, South Korea and Japan. LÄS MER
Resultatsidor:
1