Sökning: "Anastasiia Liashchenko"

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  1. 1. Customers’ buying behaviour   toward premium dog food brands -   A case study of Bozita Robur

    Kandidat-uppsats, IHH, EMM (Entreprenörskap, Marknadsföring, Management); IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Författare :Christofer Nilsson; Anastasiia Liashchenko; Rebecka Andreasson; [2010]
    Nyckelord :dog food marketing research pet;

    Sammanfattning : Purpose: The purpose of this thesis is to contribute to knowledge of customers’ buying behaviour toward premium dog food by examining their brand associations and how these are shaped by using Bozita Robur as a case study. Background: Market for dog food has increased heavily during the last decades what made knowledge of underlying driving forces of dog food consumption crucial for dog food producers. LÄS MER