Sökning: "Anders Ljungquist"

Hittade 1 uppsats innehållade orden Anders Ljungquist.

  1. 1. Good vibes? The effect Brand Experience has on Attitudinal Brand Loyalty through Social Media. : A Quantitative Study

    Magister-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Mario Oreski; Adrian Dilaveri; [2017]
    Nyckelord :Branding; Social Media; Marketing; Brand Trust; Brand Loyalty; Brand Experience;

    Sammanfattning : Authors: Adrian Dilaver and Mario Oreski Tutor: Urban Ljungquist Examiner: Anders Pehrsson Purpose: The purpose of this study the relationship between brand experience, brand trust  and brand loyalty. Research questions: What type of relationship does brand experience have with brand loyalty? How does brand trust affect the relationship between brand experience and brand loyalty? Methodology: A descriptive research design with a quantitative approach was conducted, utilizing an online questionnaire with a total of 113 respondents. LÄS MER