Sökning: "Andjela Djordjevic"

Hittade 1 uppsats innehållade orden Andjela Djordjevic.

  1. 1. Hur påverkar färgassociationer konsumenters köpbeteende vid val av produkter i livsmedelsbranschen? : En kvalitativ studie om vikten av färgval inom marknadsföring och dess påverkan på konsumentbeteende

    Kandidat-uppsats, Södertörns högskola/Företagsekonomi

    Författare :Andjela Djordjevic; Palig Mahdessian; [2021]
    Nyckelord :Marketing; Colour; Qualitative Analysis; Focus Group; Colour Associations; Colour Perception; Grocery Store; Campaign Price; Ecological; Vegetables.;

    Sammanfattning : The purpose of this study is to clarify and confirm previous research and expand the knowledge in this research area, since the majority of the information and knowledge that is available today is mostly repetitive. The theoretical frame of this study is based on theories, such as Theory of Reasoned Action (Fishbein, M. & Ajzen, I. LÄS MER