Sökning: "André Ollesson"

Hittade 1 uppsats innehållade orden André Ollesson.

  1. 1. Should I stay or should I go? : A study exploring how service influence e-loyalty

    Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälle

    Författare :August Appelqvist; André Ollesson; [2016]
    Nyckelord :e-commerce; loyalty; e-loyalty;

    Sammanfattning : Being an e-retailer within the Swedish fashion e-commerce industry while the biggest change in relationship marketing since the industrial revolution takes place, e-loyalty can be claimed to be more crucial than ever before. The ability influencing customer being loyal is claimed to be harder within e-commerce compared to traditional physical stores and also claimed to be more expensive. LÄS MER