Sökning: "André Ollesson"
Hittade 1 uppsats innehållade orden André Ollesson.
1. Should I stay or should I go? : A study exploring how service influence e-loyalty
Kandidat-uppsats, Högskolan Kristianstad/Sektionen för hälsa och samhälleSammanfattning : Being an e-retailer within the Swedish fashion e-commerce industry while the biggest change in relationship marketing since the industrial revolution takes place, e-loyalty can be claimed to be more crucial than ever before. The ability influencing customer being loyal is claimed to be harder within e-commerce compared to traditional physical stores and also claimed to be more expensive. LÄS MER
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