Sökning: "André Schottenius"

Hittade 1 uppsats innehållade orden André Schottenius.

  1. 1. The Effect of the Customer Offer on the Make-or-Buy Decision in E-Commerce -A TCE Perspective

    Master-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

    Författare :André Schottenius; Patrick Person; [2013-06-14]
    Nyckelord :Transactional Cost Economics; Inter-organizational relationships; Trust; e-commerce; e-satisfaction;

    Sammanfattning : Background and problem: Studies show a growth of outsourcing in recent years and the retailers in the relatively young industry of e-­‐commerce have great possibilities to buy services from external companies, without it being noticed. This is why this thesis studies the make-­‐or-­‐buy decision for these companies. LÄS MER