Sökning: "Andrea Fenel"

Hittade 2 uppsatser innehållade orden Andrea Fenel.

  1. 1. The Online Luxperience - Discovering luxury cosmetics consumption online

    Master-uppsats, Göteborgs universitet/Graduate School

    Författare :Andrea Fenel; Maja Vilic; [2014-12-05]
    Nyckelord :e-commerce; luxury cosmetics; consumer motivation online;

    Sammanfattning : The luxury industry is evolving quickly, and the most recent trend amongst luxury retailers is to expand their product range to include a cosmetics line. Meanwhile, the luxury consumer has turned to the web and an increasing amount of young women are using the Internet to purchase their beauty products. LÄS MER

  3. 2. Regional loyalty matters : the impact of product-specific attributes on consumer loyalty

    Kandidat-uppsats, Sektionen för hälsa och samhälle

    Författare :Andrea Fenel; Magdalena Partyka; [2011]
    Nyckelord :Regional loyalty; Brand; Price; Quality; Organic; Locally produced food.;

    Sammanfattning : Food consumption trends change continuously. A noticeable trend in Sweden and the western world is consumers’ need for knowledge about the food they consume and where it originates from. Moreover, consumers appreciate food products produced close to home. LÄS MER