Sökning: "Andrea Navarrete Lindez"

Hittade 2 uppsatser innehållade orden Andrea Navarrete Lindez.

  1. 1. To engage or not to engage - brand co-creation with influencers

    Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andrea Navarrete Lindez; Julia Örnhem; [2022]
    Nyckelord :Social media; influencer marketing; co-creation; brand management; Business and Economics;

    Sammanfattning : .... LÄS MER

  3. 2. How Can Scents Influence the Way Customers Perceive Hotel Brands? Analysis on the Importance of Scents as part of Branding in the Hotel Industry

    L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

    Författare :Andrea Navarrete Lindez; Laia Martinez Miracle; Marine Hakobyan; [2021]
    Nyckelord :Scent marketing; hotels; sensory marketing; scent branding; brand image; brand loyalty; brand recall; brand associations and experiences; brand identity; brand identity prism; Santhiya Koh Yao Yai Resort Spa hotel; W Barcelona hotel; Sun Palace hotel.; Business and Economics;

    Sammanfattning : Scent marketing has long been here; discussed in various literature and used by many brands all over the world. Yet, there is not sufficient research done on how scents affect customer perceptions of brands in the hotel industry. LÄS MER