Sökning: "Andrea Poth"

Hittade 2 uppsatser innehållade orden Andrea Poth.

1. 1. Phygital Fashion Week : A Qualitative Study of the Contemporary Copenhagen Fashion Week

   Master-uppsats, Högskolan i Borås/Akademin för textil, teknik och ekonomi

   Författare :Joanna Turner; Andrea Poth; Linnea Göthelid; [2023]
   Nyckelord :Fashion Marketing; Fashion Week; Phygital; Gatekeeping; Exclusivity; Buzz Marketing; Social Media;

   Sammanfattning : The value of fashion week’s physical presence has been questioned in connection with the Covid-19 pandemic, when fashion week became fully digital. Once the pandemic subsided, the digital attributes were retained and combined with the physical space, resulting in a phygital fashion week. LÄS MER

3. 2. International Sustainable Marketing Strategy - A multiple case study of Swedish multinational companies within the apparel industry

   Kandidat-uppsats, Göteborgs universitet/Företagsekonomiska institutionen

   Författare :Andrea Poth; Miriel Sissonen; [2021-11-01]
   Nyckelord :sustainable marketing; international marketing; international business; international sustainable marketing strategy; apparel industry;

   Sammanfattning : The growing awareness from both consumers and companies of unsustainable operations in many industries has led marketers to incorporate sustainability into their marketing practices. Unsustainable operations can especially be seen in the apparel industry, which is ranked as the second most unsustainable industry in the world. LÄS MER