Sökning: "Andrea Ringblom"
Hittade 2 uppsatser innehållade orden Andrea Ringblom.
1. For Richer or Poorer - For Better or Worse? A Quantitative Study Investigating the Effects of Money Priming in a Marketing ContextD-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Sammanfattning : Consumers are constantly exposed to prices and reminders of money, yet little research has been conducted on the effects it may have on consumers. The purpose of this thesis was to build upon prior research regarding the effects of money priming and apply it to a marketing context, investigating if it would generate the same outcomes. LÄS MER
- C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi
Sammanfattning : Today, the presence of brands in media is greater than ever, making consumers consciously as well as unconsciously filter out the commercial white noise. The need for a stronger top of mind conditioning is increasing and being able to address consumers' emotions is a competitive advantage now needed in marketing. LÄS MER