Sökning: "Andrea Ringblom"

Hittade 2 uppsatser innehållade orden Andrea Ringblom.

  1. 1. For Richer or Poorer - For Better or Worse? A Quantitative Study Investigating the Effects of Money Priming in a Marketing Context

    D-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Andrea Ringblom; Josefine Bergkvist; [2016]
    Nyckelord :Marketing; Advertising; Money Priming; Unintended effects;

    Sammanfattning : Consumers are constantly exposed to prices and reminders of money, yet little research has been conducted on the effects it may have on consumers. The purpose of this thesis was to build upon prior research regarding the effects of money priming and apply it to a marketing context, investigating if it would generate the same outcomes. LÄS MER

  2. 2. The Brands Are Alive With The Sound Of Music

    C-uppsats, Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Författare :Emelie Wendelstam; Andrea Ringblom; [2014]
    Nyckelord :Brand Equity; Sound Branding; Sound-a-like; Consumer Marketing; Music; Market Communication; Emotions; Effective Advertising;

    Sammanfattning : Today, the presence of brands in media is greater than ever, making consumers consciously as well as unconsciously filter out the commercial white noise. The need for a stronger top of mind conditioning is increasing and being able to address consumers' emotions is a competitive advantage now needed in marketing. LÄS MER