Sökning: "Andrea Sánchez-Pascuala Masip"

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  1. 1. "More than pink - we want to think!" : A qualitative study

    Kandidat-uppsats, Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Författare :Sasha Hallin; Cajsa Holmbom; Andrea Sánchez-Pascuala Masip; [2014]
    Nyckelord :Socially responsible marketing; Gender stereotypes; Marketing;

    Sammanfattning : Background: Reinforcing gender stereotypes still occurs in toy advertisements even though it is stated that gender stereotyping in marketing is a public concern. Parents perception of gender stereotyping will further influence how children act according to gender, which is why it is of importance to explore how parents perceive gender stereotyped advertising towards their children and how this is linked to socially responsible marketing. LÄS MER