Sökning: "Andreas Åberg"

Visar resultat 6 - 10 av 19 uppsatser innehållade orden Andreas Åberg.

1. 6. The Role of Influencers in Generating Customer-Based Brand Equity & Brand-Promoting User-Generated Content

   Magister-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Andreas Lampeitl; Paulina Åberg; [2017]
   Nyckelord :Influencer Marketing; Paid Social Media Advertising; Brand Equity; Customer-Based Brand Equity; Brand Equity Dimensions; eWOM; Brand-Promoting User-Generated Content; Social Media; Instagram; Business and Economics;

   Sammanfattning : Purpose The purpose of this study is to examine influencer marketing’s effect on customer-based brand equity and customers’ willingness to post brand-promoting user-generated content. Methodology An integrative mixed method approach, with qualitative pre-study for scale development and a quantitative (n=222) main study, has been applied for testing the communication forms effect on the concepts. LÄS MER

3. 7. Development and evaluation of stress tests : Utilizing stress tests to complement the current ex-ante analysis at Second Swedish National Pension Fund

   Master-uppsats, Umeå universitet/Institutionen för matematik och matematisk statistik

   Författare :Andreas Antonsen Åberg; [2017]
   Nyckelord :Stress tests; coherent stress test; historical stress test; risk measures;

   Sammanfattning : Stress tests are on a regular basis mentioned on the financial markets where some institutions have to perform it as a regulatory requirement and others have it as an optional way to complement their predictions. Stress tests are used to see how robust a financial instrument or a portfolio are in various scenarios. LÄS MER

4. 8. The Social Media Battle of the Younger Generation - Snapchat vs. Facebook

   L3-uppsats, Lunds universitet/Företagsekonomiska institutionen

   Författare :Amanda Bjursten; Andreas Lampeitl; Paulina Åberg; [2017]
   Nyckelord :Business and Economics;

   Sammanfattning : .... LÄS MER

5. 9. Self Service Business Intelligence Design : Guidelines for Designing a Customizable Qlik Sense Application

   Kandidat-uppsats, KTH/Skolan för informations- och kommunikationsteknik (ICT)

   Författare :Andreas Hahr; Ludvig Åberg; [2016]
   Nyckelord :Qlik Sense; Business Intelligence; Self-service Business Intelligence; Data visualization; Data Discovery; Business Discovery; Guidelines; Qlik Sense; Business Intelligence; Self-service Business Intelligence; Datavisualisering; Data Discovery; Business Discovery; Riktlinjer;

   Sammanfattning : With the increasing amount of valuable data that companies have access to the need for tools visualizing this data have reached a wider group of users, many of which are not tech-savvy. Self-service Business Intelligence applications aim to meet this need and many guidelines regarding the general design of Business Intelligence have been produced in recent years. LÄS MER

7. 10. Den lyckliga vinnaren : Så gestaltas spelande för pengar i svensk kvällspress

   Kandidat-uppsats, Linnéuniversitetet/Institutionen för medier och journalistik (MJ)

   Författare :Niclas Norlindh; Andreas Åberg; [2016]
   Nyckelord :Gambling; framing; news coverage; Swedish press; Spelande; framing; kvällspress; innehållsanalys;

   Sammanfattning : The purpose of this study is to examine in which way two Swedish tabloid newspapers, Aftonbladet and Expressen, most commonly frame gambling in the news coverage on their websites in a time when research reveals that it has become increasingly harder to determine what is journalistic material and what is advertisement. At the same time, gambling companies have taken over a large part of the advertising space at Swedish tabloid websites. LÄS MER