Sökning: "Andreas Bergius"
Hittade 1 uppsats innehållade orden Andreas Bergius.
1. In Search of an Integrating Product Model : Integrating Consumer Behaviour and Customer Value
Magister-uppsats, Ekonomiska institutionenSammanfattning : Background: The concept of the product is a multi faced problem, and involves issues such as core value, tangible and intangible products, services, warranties etc. It is a thick jungle of information regarding what a product can be said to be. Closely linked to the concept of the product are also the terms buying behaviour and value. LÄS MER
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