Sökning: "Andreas Byberg"
Hittade 3 uppsatser innehållade orden Andreas Byberg.
1. Innovating for Loyalty - Examining service innovations and brand loyalty through the theory of ambidextrous organisations
Magister-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : Purpose of study: As both innovations and brand loyalty are becoming ever more important for companies today, it is of importance to understand how an organisation can handle the relationship between the explorative and exploitative units when working with these two constructs. The ultimate aim is to understand how service organisations can be managed in order to enhance brand loyalty through service innovations. LÄS MER
2. Crisis Management: Authenticity and Brand Essence Is the Prattfall Effect Applicable to Brands?
L3-uppsats, Lunds universitet/Företagsekonomiska institutionenSammanfattning : .... LÄS MER
3. Celebrity Endorsement's Impact on Brand Image and Sales : A Case Study on Volvo Cars Sweden
Kandidat-uppsats, Högskolan i Jönköping/IHH, FöretagsekonomiSammanfattning : .... LÄS MER
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