Sökning: "Andreas Enderborg"

Hittade 1 uppsats innehållade orden Andreas Enderborg.

  1. 1. “Ingen Reklam Tack” Ett experiment kring relevansen i datadriven marknadsföring

    Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaper

    Författare :Andreas Enderborg; William Friman; [2019]
    Nyckelord :Experiment; Sociala medier; ROI; ROAS; The Purchasing Funnel;

    Sammanfattning : The study investigates whether it is possible to drive sales-oriented marketing for B2C companies in social media through data-driven marketing, and thus increasing the relevance of the ads. The study has had an experimental approach where hypotheses are tested from a company towards a target group of just over 480 000 people in the Småland region. LÄS MER