Sökning: "Andreas Enderborg"
Hittade 1 uppsats innehållade orden Andreas Enderborg.
1. “Ingen Reklam Tack” Ett experiment kring relevansen i datadriven marknadsföring
Kandidat-uppsats, Södertörns högskola/Institutionen för samhällsvetenskaperSammanfattning : The study investigates whether it is possible to drive sales-oriented marketing for B2C companies in social media through data-driven marketing, and thus increasing the relevance of the ads. The study has had an experimental approach where hypotheses are tested from a company towards a target group of just over 480 000 people in the Småland region. LÄS MER
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