Sökning: "Andreas Grunditz"

Hittade 1 uppsats innehållade orden Andreas Grunditz.

  1. 1. Relationship Marketing in the online social network context : a study on student attitudes

    Kandidat-uppsats, IHH, Företagsekonomi

    Författare :Jakob Grunditz; Emil Liljedahl; Andreas Nyström; [2009]
    Nyckelord :Relationship Marketing; Internet Marketing; Facebook; OnlineSocial Networks; Mutual Value Offerings;

    Sammanfattning : Relationship marketing represents a trend in marketing to focus on mutual value creation and consumer retention by strengthening the connection between an organization and its customers. With the growing popularity of online social networks such as Facebook and Twitter as communication platforms, the networks have gained attention as tools that organizations can use to address current and potential consumers. LÄS MER